Launching The Recording Academy’s Compton Short Film Featuring Kendrick Lamar
Key Achievements
Contributed to the creative vision and visual identity of The Recording Academy’s Clio Award-winning short film honoring Compton, a powerful tribute to Kendrick Lamar’s roots, developed in collaboration with TBWA\Chiat\Day to spotlight the city’s cultural influence and Lamar’s artistic journey.
Amplified the film's reach through strategic social media promotion, leveraging platforms like Facebook and Twitter to engage audiences and generate buzz around the 2017 GRAMMY Awards.
Played a pivotal role in shaping The Recording Academy’s narrative, highlighting the cultural significance of Compton and its impact on contemporary music through compelling storytelling.