Now this is a story all about how...
Peanut’s first Christmas. He was a little unsure what the fuss was all about.
Taking in the sights at the Trevi Fountain - Ciao!
Feeding the deer on a very hot day in Nara, Japan
my life got strategic and social somehow!
(Did you sing that in your head? I hope so.)
👋 Hi, I’m Logan.
I’m a social brand leader, social commerce expert, and brand strategist with 12+ years of experience driving growth through insight-led strategy, impactful content, and innovative digital programs.
💡 What I Do Best
I lead social-first brand strategy and social commerce programs that turn ideas into impact. My background spans in-house and agency roles across retail, CPG, QSR, hospitality, and entertainment. A few highlights so this isn’t TL;DR:
I launched and led Petco’s award-winning livestream shopping program, achieving 2x ROI
I helped drive 1+ million impressions fin 24 hours for a Fatburger x Impossible Foods campaign
I led real-time activations and creator strategies for The GRAMMYs and The LA 2028 Olympic & Paralympic Games 🥇
🧠 How I Work
I blend creative thinking with operational know-how. I ask smart questions, connect cross-functional teams, and bring clarity and calm to fast-paced environments. Whether I’m pitching an idea or producing on set, I show up with a strategic POV and a collaborative mindset.
🎯 What I’m Known For
Crafting brand strategies that are rooted in insight and built to scale
Building social commerce programs (that include more than just TikTok Shop) that actually drive revenue
Leading creator and brand partnerships that feel authentic and high-impact
Making social content feel intentional, aligned, and attention-worthy
🐾 Outside the Office
I was born in Arizona, taught Karate as my first job, and am a proud USC Trojan ✌️! These days, I live in Southern California with my husband and our rescue pup, Peanut. When I’m not working, you can find me at the beach, in a fitness class, or planning my next international adventure. (Take a peek at a few special snaps from my travels ⬅️.)
If you're looking for someone who can turn scrolls into strategy and build a brand people actually want to engage with, I’m ready when you are!
Want to know more? Watch my video intro.