About

I help brands grow through innovative social strategy, creator-led content, and bold creative leadership. Here’s how:

✔ Deep expertise in social commerce and shoppable media, from livestream shopping to native social storefronts
✔ Proven success scaling visibility and revenue for consumer brands across fast-paced categories
✔ Strong experience in the creator economy, including building influencer programs, managing talent relationships, and producing high-performing branded content
✔ Skilled in leading omnichannel campaigns that blend paid, organic, and creator-first storytelling
✔ Passionate about building community and driving engagement through content that resonates
✔ Known for fostering meaningful relationships with creators, talent, and brand partners to drive authentic collaboration
✔ Trusted to navigate high-stakes moments, cross-functional workflows, and fast-moving approvals with confidence and clarity

I bring a mix of strategic vision and hands-on execution to help brands lead in an ever-changing digital landscape.

Watch my video intro.