Happy Paw-liday Shopping by Petco and Snap
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Key Achievements
Reached over 1 million Snapchatters with a custom, holiday-themed shoppable AR Lens that blended fun and function to drive measurable business results.
Drove an 11-point lift in action intent, showcasing the effectiveness of interactive, playful creative in motivating lower-funnel behaviors during a competitive holiday window.
Achieved an 11x omni-channel ROAS by using goal-based bidding and Snapchat’s Conversions API to accurately optimize and attribute both online and offline conversions.
Concepted and launched a first-of-its-kind AR randomizer experience, allowing users to “fill Santa’s bag” by tapping through best-selling Petco products — turning product discovery into an engaging, festive moment.
Leveraged facial recognition and dual-camera functionality to create a co-branded holiday dress-up experience, deepening emotional connection between pet parents and their furry companions.
Activated data-driven audience segmentation using first-, third-, and custom-party data to reach high-intent pet parents across key seasonal moments.