Refreshing Johnny Rockets' Social Creative & Launching Plant-Based Innovation
Key Achievements
Revamped Johnny Rockets’ social identity, moving away from an outdated, overly retro aesthetic to a more modern, bold look that better resonated with today's digitally native consumer.
Redefined the brand’s visual and tonal direction across social, introducing a fresh content playbook grounded in vibrant photography, witty copy, and a more inclusive, culture-forward tone.
Developed a new social-first creative framework, emphasizing real food, real people, and real moments — helping shift perception from nostalgia to relevance.
Led campaign rollout for plant-based menu across organic and paid social, with creative tailored to highlight indulgence and inclusivity, not just dietary labels.
Introduced gamified content formats that drove measurable lifts in engagement and reach, including crave shots, side-by-side product comparisons, and motion-first creative.
Positioned Johnny Rockets as a more modern and accessible brand, helping reintroduce it to younger, more diverse audiences while still honoring its heritage.