Alec Benjamin TikTok Effect Campaigns
Key Highlights
Partnered with Alec Benjamin to launch a fresh, interactive rollout strategy for his album 12 Notes, starting with a custom TikTok effect for the single "Different Kind of Beautiful."
Sourced and collaborated with viral AR creator @lauragouillon, known for TikTok's iconic red flag/green flag filters, to concept and bring the idea to life.
Created the “What Kind of Beautiful Are You?” effect, a fun and replayable multi-part randomizer designed to spotlight the song’s themes while encouraging user interaction and shares.
Collaborated with TikTok Music to launch a creator-led campaign post-launch, driving discovery and effect usage through strategic partnerships and creator amplification.
Due to its success, partnered again with Alec and Laura to create a second filter, “I need therapy because…”, to support the follow-up track "I Sent My Therapist to Therapy."
Both effects surpassed 50K+ uses within 24 hours of launch, demonstrating the power of creator collaboration and strategic platform-native creative.
Helped Alec break through the noise on TikTok and fuel organic and paid discovery for his singles in an authentic, playful way that aligned with his music and deepened fan connection.