Los Angeles 2024 Virtual Venue Tour Series
Key Achievements
Collaborated with the Laundry Service and bid committee creative teams to conceptualize and launch the LA 2024 Virtual Venue Tour series. This one-of-a-kind initiative utilized 360-degree immersive videos to showcase proposed Olympic and Paralympic venues, setting a new standard for transparency and public engagement in Olympic bidding processes.
The Virtual Venue Tour series allowed global audiences to virtually experience the excitement and scale of the Games from their homes, blending tradition with modernity and making the Olympic dream more accessible worldwide.
The success of the Virtual Venue Tour and the overall digital strategy demonstrated a forward-thinking vision that aligned with the spirit of the Games, influencing how future Olympic bids approach digital engagement and storytelling.
Under my strategic guidance as Senior Manager, LA 2024 became the first Olympic bid to surpass 1 million followers on Facebook. The campaign's Facebook account experienced rapid growth, averaging 17,255 new fans per month, outpacing rival bids significantly.