The GRAMMY Cam – 58th GRAMMY Awards
Key Highlights
Launched the GRAMMY Cam in conjunction with TBWA\Chiat\Day, an innovative, first-person video experience offering fans an unprecedented, behind-the-scenes look at Music’s Biggest Night.
Integrated GRAMMY Cam content into GRAMMY Live, The Recording Academy’s multi-hour digital stream, attracting an additional 7.5 million viewers to GRAMMY.com and extending the show’s reach beyond the televised broadcast.
Reinforced The Recording Academy’s role as a digital innovator, using immersive tech and real-time creative to deepen audience connection and enhance the GRAMMYs experience across platforms.