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Logan Benjamin
Logan Benjamin
"Witness Greatness," the campaign for the 58th Annual GRAMMY Awards, was built around the unique allure of Music's Biggest Night. The campaign, a collaboration between The Recording Academy and TBWA/Chiat/Day, touched everything from the Super Bowl to street corners and of course, social media. The highlight of the campaign was a short film celebrating the influence of GRAMMY winner Kendrick Lamar. A Recording Academy social media exclusive, "Compton" captured Lamar in his hometown, giving back to the city that inspired so much of his work.