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Logan Benjamin
Logan Benjamin
In partnership with Instagram, The Recording Academy connected The GRAMMYs social audience with music's biggest stars for a unique visual experience for the 57th Annual GRAMMY Awards. Renowned music photographer Danny Clinch has been photographing GRAMMY winners backstage for over a decade. For the first time, his private portraits were visible to the public exclusively on The Recording Academy's Instagram. This break with tradition resulted in the most engaged post of the evening featuring music royalty: Beyonce and Jay Z.